CEPro Live!
NOV 11 2010

Turning Younger Generations On To the Value of High Performance

Presented by:

Robert Archer Eric Gaunt

Session Description:

With the approximate 76 million that represent the Baby Boom generation starting to retire, it’s time for the A/V industry to actively engage younger consumers. Today, Generation, X and Y represent more than 100 million consumers, and they are now Madison Avenue’s most coveted target. CE Pro Live’s ‘Turning Younger Generations On To the Value of High Performance Audio and Video will discuss ways in which integrators and specialty A/V dealers can market and sell to Gen X, Gen Y and those Boomers who are now making what may be their last major aspirational purchases on quality home theater and audio video products.With the approximate  76 million that represent the Baby Boom generation starting to retire, it’s time for the A/V industry to actively engage younger consumers.

Today, Generation, X and Y represent more than 100 million consumers, and they are now Madison Avenue’s most coveted target.

CE Pro Live’s ‘Turning Younger Generations On To the Value of High Performance Audio and Video will discuss ways in which integrators and specialty A/V dealers can  market and sell to Gen X, Gen Y and those Boomers who are now making what may be their last major aspirational purchases on quality home theater and audio video products.

What You Will Learn:

How to effectively market to this wide range of consumers as well as merchandising tips and sales and demo advise regarding how to connect with each generational group of interested consumer electronics customer.