THE FIRST INDUSTRY-WIDE VIRTUAL EVENT FOR CUSTOM ELECTRONICS PROFESSIONALS
CEPro Live!
NOV 11 2010

Sessions

Keynote: Results of CEA Research Study on Crossover of Residential/Commercial

Presented by: Jeanne Stiernberg, Stiernberg Consulting   Steve Koenig, Consumer Electronics Association (CEA)   Jason Knott, CE Pro  

Results of CEA Research Study: Commercial-Residential Crossover in the Electronic Systems Industry           

The market for electronics systems is not solely divided among residential and commercial/pro sectors. Indeed, there is some crossover with the installer, dealer and integrator sectors as well.

How entrenched is the crossover and what explains it?

Is the crossover with installers, dealers and integrators by design or is it more opportunity driven?

What are the opportunities and challenges for each sector?

Steve Koenig, Director of Industry Analysis for Consumer Electronics Association (CEA) will explore the opportunities, challenges and perspectives of each sector as well as any areas of overlap. Integrators and Manufacturers will find extremely pertinent information regarding changes in the home theater, automation and MRAV space.

 

The 20 Million Dollar House Project – Mark Sipe: Genius or Crazy

Presented by: Tom LeBlanc, Commercial Integrator  

You probably already know about the ambitious $500,000 installation project in a $20 million, 28,000-square-foot home that we’ve been chronicling on CEPro.com. You might even be one of the 1,000-plus people who have posted comments.  Sipe will face the music during CEProLive!  as CE Pro’s Tom LeBlanc will ask Sipe tough questions about the project’s triumphs and fiascos and why he chose to let CE Pro expose the project to such a heated online discussion.

 

Best Business Practices from the CE Pro 100

Presented by: Jason Knott, CE Pro  

The CE Pro 100---some of the largest most successful integration companies in the industry offer their secret business tips.

What You Will Learn:

E-marketing strategies, project documentation, human resources tips, recurring revenue opportunities from service maintenance contracts, legal caveats, and more.

This session is a virtual bonanza of information. It's as if you’re sitting on the board meetings of the best dealers in the country.

 

Keynote: Game Changers: iPad, Connected TV, 3D & Streaming Media

Presented by: Julie Jacobson, CE Pro  

What You Must Know to Stay in the Game

Not in recent memory has there been such an exciting maelstrom of new technologies hitting the custom installation market at once. These new technologies create massive opportunities... along with challenges.

This fast-paced information packed session will offer real-world advice from fellow dealers on how they are integrating iPads, 3D TVs, Connected TVs and Streaming Media Content into their customer service offerings for increased sales and profits.

What you will learn:

 

Home Energy Management: A GreenTech Crash Course

Presented by: Steve Castle, Electronic House  

The smart grid, environmental concerns and rising energy prices are creating a growing market for home energy management systems.

Discover how you can profit from this emerging market and add a long-term revenue stream to your existing business. Also learn what the smart grid means to you and how to talk energy efficiency with your clients. The webinar is presented by Steve Castle, EH Publishing’s green tech expert and co-founder of GreenTech Advocates, a resource for selling green technologies.

What You Will Learn:

 

Streaming Profits: How to Make Money on Digital Content

Presented by: Julie Jacobson, CE Pro  

“I don’t care about Hulu, streaming Netflix, Internet Radio and Google TV, and neither do my customers.”  Does this sound like you? Integrators who don’t “believe” in streaming media and TV-based apps may be missing important new opportunities for both ordinary and super-discriminating customers. Successful CE Pros explain how they reach new customers, sell more products, and provide better services through their expertise in digital content.

What You Will Learn:

 

Digital Signage: Strategies for Succeeding in this New Growth Market

Presented by: Tom LeBlanc, Commercial Integrator  

Digital signage is everywhere! It’s the TV you see in a retail store showing featured products; it’s the display in the doctor’s office providing information; it’s the monitor in a company’s break room showing employee news.

In recent years, there have been dramatic advances in display technology, network infrastructure, components, and software for creating, managing, distributing, and displaying digital images and video content.

Professionals with audio, video and system design expertise need to install these systems. Savvy CE pros are taking ownership of this product category, which is poised for rapid growth, with the top industries being: 

• Retail, Transportation, Financial, Education, Healthcare, Hospitality, Corporate and Business and Entertainment

What You Will Learn:

You’ll hear from integrators who have transitioned into making digital signage a significant part of their businesses. They’ll explain how to break into the market, the equipment they install, the level of service required to earn recurring revenue, and how to develop a successful payment structure. 

 

Turning Younger Generations On To the Value of High Performance

Presented by: Robert Archer, CE Pro   Eric Gaunt, Natural Sound  

With the approximate 76 million that represent the Baby Boom generation starting to retire, it’s time for the A/V industry to actively engage younger consumers. Today, Generation, X and Y represent more than 100 million consumers, and they are now Madison Avenue’s most coveted target. CE Pro Live’s ‘Turning Younger Generations On To the Value of High Performance Audio and Video will discuss ways in which integrators and specialty A/V dealers can market and sell to Gen X, Gen Y and those Boomers who are now making what may be their last major aspirational purchases on quality home theater and audio video products.With the approximate  76 million that represent the Baby Boom generation starting to retire, it’s time for the A/V industry to actively engage younger consumers.

Today, Generation, X and Y represent more than 100 million consumers, and they are now Madison Avenue’s most coveted target.

CE Pro Live’s ‘Turning Younger Generations On To the Value of High Performance Audio and Video will discuss ways in which integrators and specialty A/V dealers can  market and sell to Gen X, Gen Y and those Boomers who are now making what may be their last major aspirational purchases on quality home theater and audio video products.

What You Will Learn:

How to effectively market to this wide range of consumers as well as merchandising tips and sales and demo advise regarding how to connect with each generational group of interested consumer electronics customer.